Is it possible to do SEO on one's own?

 Of course! Naturally, the question is why. The majority of the time, the reason is that you can't afford to spend money on SEO because you're still in the early stages of your company. If your company is still small, I would advise you to do your own SEO for a variety of reasons. On this method, you will learn the fundamentals of SEO and will be able to better evaluate an SEO agency or employee in the future. But it makes no difference if you take matters into your own hands. Most of the time, it's much better than relying on the extremely low-cost options available on Ebay and elsewhere.

Where do you want to go?

It's best if you don't jump right in, but instead take some time to gather some information. The majority of this can be done for free or at a very low cost on the internet.

• Google's Guide for Search Engine Optimization is well-researched and, of course, straight from the source.
• You can also check out the Ryte Knowledge Base. In addition, I can personally recommend the tool. It's particularly nice at first because you have not only a tool, but also a large knowledge base behind it.
• Or if you like to watch videos take a look at ahrefs Youtube Channel.

Generally, you should be mindful that the views and viewpoints in the SEO area are highly divergent. There is a lot of false information, half-truths, and hotly debated policies (as there is everywhere). In Internet forums and Facebook groups, caution is recommended. You'll get a quick response to your questions there, but these responses aren't always technically correct.

Where do the risks lie if you do your own SEO?

I've worked with a lot of people who are just starting out in their SEO careers. These are the things that pose the greatest risk:

• Many newbies waste a lot of time and energy on SEO strategies that aren't very successful. The development of a sitemap, for example, is extremely important for beginners, despite being comparatively unimportant for smaller websites.
• It becomes much more problematic when money is spent in addition to time. You should not buy any items that promise you a higher rating. Backlink packages on Ebay and other sites are very common for this purpose, as previously mentioned. This is often the product of impatience, with the goal of obtaining good rankings as quickly as possible. Believe me when I say that there is no such thing as a Super-Hack that will grant you good rankings in a matter of days. When it comes to new domains, search engine optimization takes a long time.

These are the two most serious risks.

What is the advantage of hiring someone with experience?

The most important skill that an experienced SEO possesses is the ability to prioritize tasks effectively. He doesn't start with the Sitemap, but rather (for example) with the title of the first page. Du – or someone else who isn't as well trained – spends a lot of time on items that aren't really useful. As a newbie, you'll be doing a lot of trial and error. If you have the time, this is perfectly acceptable.

In most cases, there are two traditional ways for SEO of a successful business:

1. Many businesses begin by "doing SEO themselves" or enlisting the help of a part-time or full-time employee. Occasionally, this happens, and the SEO-Weg comes to an end here, or it continues at number four.
2. Occasionally, a company or employee will notice that they lack the necessary time and personnel resources for SEO and will hire an agency.
3. Hopefully, the company will be a huge success and will continue to grow rapidly. When SEO becomes too much work for a full-time employee, the organization employs an SEO assistant and closes or decreases the agency's services.
4. When a permanent employee leaves or a large SEO team requires additional input from outside, a stronger partnership with an agency is established, either as a sparring partner with the internal Online Marketing Team or as a "verlängerte workbank" for the overburdening of SEO team members.

You don't have time or money to devote to SEO?

I sometimes come across business owners who have neither the time nor the financial means to hire an SEO expert. Either you have the time to do it yourself (and learn) or you have the money to pay someone else to do it for you. Currently, it appears to be dark (in terms of SEO). SEO, on the other hand, is not the best channel for every company.

1. Enable your URL- and Verzeichnisstructure to rest. Do not change your  URLs. This is already the case with a brand-new web project that went live just a few days ago. If you're working on an older project, you shouldn't do it. This is the No. 1 blunder in the context of "the newbie destroyed everything". I believe that changing the URL structure can only be done for very good reasons and after careful consideration.
2. Don't start with linkbuilding. My personal opinion is that you can start later if you want, but you'll have to decide that. Links are an important part of the ranking process, but the links that beginners receive are almost always the weakest. Before you begin, get a clear understanding of the topic.
3. SEO takes time. You'll be able to see the results right away if you're lucky. The majority of adjustments take weeks or even months to take effect.

Consolidation

Of course, you can do SEO on your own. The only requirement is that you have enough time and enjoy doing it.